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The Power of Sales Language in Product Descriptions
In online shopping, visuals matter—but written content can be just as powerful. Especially on auction platforms where competition is high, a well-crafted product description can set your listing apart. A language that speaks not only to the buyer’s eyes but also to their mind can directly influence their decision to place a bid. So, how do you create a strong sales voice? What are the keys to writing clear, persuasive, and trustworthy descriptions? And how should you use this approach when selling on Bidsee? Let’s break it all down.
1. Why Is the Product Description So Important?
Most purchase decisions are based on the information provided. In an auction—where time is limited—your description should:
- Build trust in the item,
- Create a sense of value,
- Speed up the decision to bid.
On platforms like Bidsee, your product description is more than just information—it’s your item’s personality. Photos make the first impression, but your words build the connection.
2. What Should a Great Product Description Include?
2.1 Title: Short, Clear, and Attention-Grabbing
Avoid long sentences. Use simple yet descriptive titles like:
"Vintage Ceramic Coffee Cup – 1980s"
2.2 Key Details
Provide specific, factual information: dimensions, material, brand, color, year of production.
If the item is used, be upfront about its condition and any flaws.
2.3 Build an Emotional Connection
Add a personal touch:
"Passed down from my mother’s wedding chest..."
"Once displayed in my grandmother’s cabinet..."
Help the buyer feel part of the story.
2.4 Offer Use Suggestions
"Perfect for adding a vintage touch to your living room corner."
"Great as a decorative piece for your office desk."
2.5 Be Honest and Reassuring
"This is not a new product and shows natural signs of age—but it’s in overall good condition."
"No cracks or chips. Will be carefully packaged for safe delivery."
3. Common Mistakes to Avoid
3.1 Overhyping
Instead of saying "Super rare, one of a kind!"—aim for thoughtful, original wording.
3.2 Vague or Insufficient Info
"No idea, it belonged to my dad."—statements like this hurt buyer confidence. Even limited info is better than none.
3.3 Grammar and Spelling Errors
Clear, well-written, and grammatically correct descriptions build trust and credibility.
4. Tips for Writing Descriptions on Bidsee
Bidsee gives users plenty of space to tell the story. Use it wisely:
- Be detailed but concise.
- Mention interesting features, collector value, or styling ideas.
- If you want your listing to stand out, your description should reflect that.
5. Live Streams & Description Support
During live auctions on Bidsee, your spoken presentation adds value—but for those who miss the broadcast, your written description becomes the product’s main voice.
A strong description ensures the item can still shine—whether seen live or not.
Your Description Is Your Silent Seller
The more clear, honest, and engaging your description is, the more attention your item will get. On competitive platforms like Bidsee, building trust with buyers often determines the success of your sale.
Remember: a great product description doesn’t just sell the item—it also represents you.
